The Atmosphere

Wednesday, July 26, 2006

Young, hip social networker, meet stodgy, traditional Banker.

First, the creatively cool Mac and traditionally dull PC got together. Now, the trend continues.

Almost as if they read it off the blog, Citigroup (the nation's 35th largest advertiser) struck a deal with MySpace today to begin advertising on the site. Details are still forthcoming, but it nonetheless proves significant. The shift to digital ads is picking up steam as its anticipated other large advertisers will follow suit.

In case you were looking for an additional resource to view the Information Revolution, paidContent.org is a useful site for tracking the business media and content.

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